Websites and Marketing Systems for Appliance Repair Companies
A broken fridge is an emergency
When a fridge quits at dinnertime or a washer floods the laundry room, nobody browses. They search, call the first number, then the second, then the third. Whoever answers, or gets back to them first, books the visit.
That's tough when you're the one doing the repairs. You can't take a call with your arm inside a dishwasher.
WorkWon builds appliance repair companies a website and a lead system that answers for you, and that makes you look like the real local tech you are.
Answer before the call centre does
Search for appliance repair in the GTA and you'll see more than local techs. You'll see national booking lines and lead sites that pass the same customer to several companies. They're built to grab the call first.
Missed Call Text Back levels that out. When you miss a call, the person gets a text from your business right away, so they know they reached an actual repair company and not a switchboard. Website forms work the same way. The customer gets an instant text back, and the lead lands on your phone as a conversation.
Pages per appliance and per brand
People don't search for "appliance repair" when their dryer stops spinning. They search for "dryer repair" plus their town, or the brand name printed on the door. So your site gets a page for each appliance you fix and the brands you see most, using only the brands you actually service.
Each page says what you repair, the common problems you fix, the areas you cover and how to book. It's simple, and it's what customers are looking for in that moment.
Show them a real tech, not a switchboard
Lead sites and directories often look alike. Your edge is that you're a real person with a real van and a real service area. Your site leads with that: your name, your photos, the towns you cover and your Google reviews. If you offer same-day or next-day visits, say so clearly.
Repeat work from landlords and property managers
Rental units go through appliances. A landlord with a handful of units, or a property manager with a full building, can send you steady work all year. One-Click Marketing Campaigns let you send those contacts and past customers a check-in with one button. For example, a reminder before the holidays that you're booking ahead, or a note about dryer vent cleaning if you offer it.
Reviews from people who let you into their kitchen
Inviting a stranger into your home is a trust decision, and reviews make it easier. The 5-Star Review Funnel asks every customer for a Google review after the repair, with up to 4 reminders. A tech with recent, detailed reviews gets picked over a faceless listing almost every time.
Where we work
We build for appliance techs across the GTA, including Toronto and Vaughan. If you also do HVAC or electrical work, see our pages on HVAC website design and electrician websites. For more on filling the schedule, read how contractors get leads.
Pricing
A single plan for appliance techs, from solo vans to small shops.
- $247 a month, billed yearly ($2,964).
- Or $297 month to month.
- Google Ads are separate.
How it works
- Demo call. 20 minutes.
- Build. 7 to 10 days.
- Launch call. 25 minutes.
Want the dinnertime fridge call to land on your schedule? Book a call.
“I signed up for the year and I'm really happy with how organized my company has become since onboarding. Highly recommend!”
Frequently Asked Questions
Can my site have a page for each appliance and brand?
Yes. Your site is 10 to 20 pages, so fridges, washers, dryers, dishwashers and ovens can each get a page, plus pages for the brands you work on most.
What if I miss a call while I'm under a dishwasher?
Missed Call Text Back texts the caller right away, so they know a real tech got the message and they don't call the next number on the list.
How do I get more appliance repair leads?
Keep your Google profile complete, collect reviews after every repair, reply fast, and build relationships with landlords and property managers.
Can I list brands I'm not authorized by?
You can say which brands you service. Only call yourself authorized or certified for a brand if you actually hold that status.
What does it cost?
$247 a month, billed yearly ($2,964). Or $297 month to month. Google Ads are separate.
