General Contractor and Renovation Website Design
Big projects, long sales cycles, lots of follow up
A kitchen, a basement finish or a full gut job is a big decision. Homeowners take weeks to decide. They collect three or four quotes, they look at your photos at midnight, they ask their spouse, they go quiet, and then they come back. The contractor who wins that job is usually the one who stayed in front of them without being annoying.
That's where most renovation companies drop the ball. Not on the work. On the follow up.
That's what our general contractor website design is really for: staying in front of the homeowner while they decide.
Quote follow up that runs itself
WorkWon's Automated Lead Follow Up sends every new lead an instant text confirmation, then runs a custom drip sequence on your quotes and inquiries. The homeowner who got your estimate two weeks ago gets a friendly nudge. You don't have to remember to send it.
And when someone calls while you're on a site walk or framing a wall, Missed Call Text Back sends them a text right away from your business line. The conversation starts before they move on to the next contractor.
Qualify projects before you drive out
Site visits cost you hours. A good renovation website should help you sort serious projects from "just curious." We build quote forms that ask about the type of project, the timeline and the rough budget, so you know what you're walking into before you go.
Your site is 10 to 20 pages, which gives room for the work you actually want:
- Kitchen renovations
- Bathroom renovations
- Basement finishing and basement apartments
- Additions and full home renovations
- Custom carpentry, decks or flooring if you do them
Each project page is set up for search too, with the renovation terms people actually use in the headings, described photos and schema, all on a fast mobile layout.
Sell with photos and reviews
Renovations are bought with the eyes. Your best finished projects go up front, not three clicks deep. Then your reviews do the rest.
Our 5-Star Review Funnel asks each finished client for a Google review and follows up automatically, no more than 4 reminders. A renovation client who just got their dream kitchen is happy to help. Most contractors just forget to ask.
Turn past clients into your next projects
Somebody who trusted you with their bathroom will probably call you for the basement. Their neighbour who saw the dumpster in the driveway might too. One-Click Marketing Campaigns send past clients a referral offer or a check-in with one button. You know it and we know it, referrals and repeat customers are the best jobs.
Where we work
We're GTA-based and work with renovators and general contractors across the area. For the city, see renovation marketing in Toronto. We also have local pages for Mississauga and Richmond Hill. If you sub out floors or do them yourself, here's how we work with flooring companies.
Pricing
General contractors and renovators get one plan, no matter how big the projects get.
- $247 a month, billed yearly ($2,964).
- Or $297 month to month.
- Google Ads are separate.
How it works
- Demo call. 20 minutes.
- Build. 7 to 10 days.
- Launch call. 25 minutes.
Want your open quotes followed up without lifting a finger? Book a call.
“Kevin & his team did an excellent job at creating a website for our company as well as really smoothing out the back end.”
Frequently Asked Questions
Can my website filter out tire kickers?
Your quote forms can ask about project type, timeline and budget, so you can tell a serious basement or kitchen project from a price shopper before you book a site visit.
I'm booked solid from referrals. Why do I need this?
Referrals still Google you before they call. A site that looks as good as your work, plus a steady stream of reviews, helps referrals close and lets you pick better projects.
What's included for $247 a month?
That's the yearly rate ($2,964). It includes a 10 to 20 page website, hosting, missed call text back, automated quote follow up, the review funnel, one-click campaigns and on-site SEO. Month to month is $297. Ads, if you want them, are billed separately.
Do you build project galleries?
Yes. Renovation is sold on photos, so we build your site around your finished kitchens, baths, basements and additions.
Are there contracts?
No lock-in contracts. Cancel anytime with zero hassle or hidden fees.

